The catalog
Every course ends with something in your hands.
Every course is self-paced. Explore three formats across six tracks, or bundle courses and save.
Mini-course
Self-paced · 60–90 min
Masterclass
Self-paced · 2–4 hrs + workbook
Intensive
Self-paced · 2–3 hrs + worksheets
Market Yourself
Visibility & personal brand
The Booked-Out Brand
Positioning & Signature Services
You walk away with
One-page brand positioning statement + signature service menu
Content That Converts
Instagram & TikTok for Beauty Pros
You walk away with
30-day content calendar + 15 plug-and-play post templates
Phone-Only Before/After Photography & Video
You walk away with
Lighting/angle setup guide + editing preset pack
Google Business Profile & the 5-Star Review Engine
You walk away with
Optimized profile + automated review-request scripts
Local Ads on $10/Day
Meta & Google for Beauty Pros
You walk away with
One ad campaign ready to launch
Email & SMS That Rebooks
Your First Client List
You walk away with
Welcome sequence + 6 reusable campaign templates
AI Tools for Beauty Pros
Captions, Content & Client Comms in Half the Time
You walk away with
Personal prompt library + weekly content workflow
Career Growth
Resume, portfolio & getting hired
The Beauty Pro Resume & Portfolio Builder
You walk away with
Finished resume (industry templates) + digital portfolio outline
Land the Chair
Interviewing, Trade Tests & Negotiating Your Split
You walk away with
Interview prep sheet + commission/booth-rent comparison worksheet
Your Digital Storefront
Booking Site & Link-in-Bio That Sells
You walk away with
Booking page ready to share
From Employee to Independent
The Salon Suite Launch Roadmap
You walk away with
90-day suite launch checklist + startup budget worksheet
B2B & Partnerships
Salons, venues, brands & events
Partnership Playbook
Salons, Spas & Suite Communities
You walk away with
Pitch deck template + partnership one-pager
The Bridal & Events Pipeline
Venues, Planners & Photographers
You walk away with
Vendor outreach scripts + bridal contract & pricing template
Working with Brands
Affiliate, Sponsorship & Educator Pathways
You walk away with
Media kit template + brand pitch email scripts
Pitch, Price & Negotiate
Rev-Share and Referral Deals That Stick
You walk away with
Simple partnership agreement checklist (attorney-reviewed)
Pop-Ups, Corporate & Wellness Events
Selling Services in Bulk
You walk away with
Event proposal template + per-event profit calculator
Fill Your Books
Booking, rebooking & retention
The Rebooking System
Never Leave the Chair Unbooked
You walk away with
Word-for-word rebooking scripts + tracking scoreboard
The Referral Engine
Turn Every Client Into Two
You walk away with
Referral program design + client-facing cards/DM templates
Fill the Gaps
Waitlists, Last-Minute Openings & Smart Scheduling
You walk away with
Cancellation/no-show policy + gap-filling SMS templates
Consultations That Close
From Inquiry to Booked Appointment
You walk away with
Consultation framework + objection-handling scripts
Win-Backs & VIPs
Retention Campaigns for Lapsed and Loyal Clients
You walk away with
3 done-for-you campaigns (90-day lapsed, VIP, seasonal)
Menu Math
Pricing & Service Design for Revenue Per Hour
You walk away with
Rebuilt service menu + revenue-per-hour calculator
Money & Operations
Bookkeeping basics, pricing & profit
Bookkeeping Basics for Beauty Pros
You walk away with
Chart of accounts + monthly close checklist + software setup (QuickBooks/Wave)
1099 & Booth Renter Money
Quarterly Taxes, Deductions & Mileage
You walk away with
Deduction tracker + quarterly estimate worksheet
Know Your Numbers
Profit, Product Cost & Paying Yourself
You walk away with
Per-service cost calculator + simple monthly P&L template
Retail That Sells Itself
Adding Product Revenue Without Being Pushy
You walk away with
Retail scripts + inventory & margin tracker
The Essentials
Scope, client experience & longevity
Arizona Scope, Sanitation & Liability Essentials
You walk away with
Scope-of-practice reference + sanitation checklist
The 5-Star Client Experience
You walk away with
Consultation-to-checkout experience map
Difficult Conversations
Late Clients, No-Shows, Price Increases & Redos
You walk away with
Script pack for the five hardest client conversations
Booking Software Bootcamp
GlossGenius / Vagaro / Square
You walk away with
Fully configured booking software setup
The Sustainable Six-Figure Schedule
Boundaries, Burnout & Time Off
You walk away with
Weekly schedule template + boundaries script
Hiring Your First Assistant or Second Chair
You walk away with
Job description + onboarding checklist + pay structure worksheet